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Posts Tagged ‘marketing budget’

Why Now Is Not a Good Time to Slash Your Market Research Budget

04May09

Campaign Strategy: Why Now Is Not a Good Time to Slash Your Market Research Budget The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their […]

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Posts Tagged ‘marketing budget’

Why Now Is Not a Good Time to Slash Your Market Research Budget

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Lauren Candito’s Blog