Posts Tagged ‘online communities’

Adam Singer just posted a great article on community building.  I would love to hear your thoughts! Last week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included: The ~11% of web users who know to use RSS include the users savvy enough to be web […]


Here is a great post from Chris Brogan, listing  19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending […]


Alysia Shivers, a fellow new media friend and colleague of mine, recently wrote a great article for the Naples Florida Weekly (my hometown) on the increasing integration of social network marketing into the real estate industry.  Enjoy! Of the 87 percent of buyers using the Internet in 2008, 32 percent found a home compared to […]


Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community.  Enjoy! The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not […]


Interactive Marketing: How to Reach Generation Y on Social Networks Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so […]


Campaign Strategy: So You Have a Facebook Profile…Now What?? One of the first things that a lot of companies will do in their social media strategy is to create a social network profile, via MySpace, Facebook, Ning, or other network, but knowing how to fully utilize that profile is another matter entirely. Many companies look […]


Campaign Strategy: Online Community Best Practices As social media continues to sweep the nations, more and more companies are venturing into the online community space to promote their company’s products or services. Unfortunately, all too many of these companies fail because they are looking at online communities solely as a new way to market themselves, […]