Posts Tagged ‘campaign measurement’

Business Metrics: Hard Metrics vs Soft Metrics Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI. The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue measurement […]


Budgets are Increasing for Social Media eMarketer published an article last week on how marketers are increasing their budgets to allow for social media spending.  Here is an excerpt: Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join […]


Business Metrics: Tools for Effective Social Media Measurement One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your social media campaign. Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing consultants and marketers a like with […]