Archive for the ‘Social Media’ Category

Here is a great piece from the book, “The New Rules of Marketing and PR” by David Meerman Scott, where he uses an example to illustrate how using great content brands a resource and helps the organization succeed, achieve goals like adding revenue, gaining donations and generating sales. “The Concrete Network (www.concretenetwork.com) provides information about […]


You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern […]


Lee Odden recently published a great list of 50 Ways to Fail on Twitter… What would you add? While I don’t have a million followers, or even 100,000, I’ve found out that for my purposes, quality is the key and the 13k or so followers I am lucky to be associated with are appreciated a […]


Adam Singer just posted a great article on community building.  I would love to hear your thoughts! Last week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included: The ~11% of web users who know to use RSS include the users savvy enough to be web […]


You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern […]


Social Media sites such as Facebook and Twitter are proving to be successful outlets for reporting on events following the presidential election in Iran, where news is being heavily restricted and censored by the government, Poynter Online reported. The microblogging site Twitter has confirmed itself as a particularly valuable resource during recent protests in Iran, […]


Alysia Shivers, a fellow new media friend and colleague of mine, recently wrote a great article for the Naples Florida Weekly (my hometown) on the increasing integration of social network marketing into the real estate industry.  Enjoy! Of the 87 percent of buyers using the Internet in 2008, 32 percent found a home compared to […]