Archive for the ‘Branding Strategies’ Category

If you haven’t seen he commercial yet, Nationwide just released a new iphone app for their insurance customers.  Here is a great example of a company developing an app to really add value to their customer’s lives. If you are thinking about developing an iphone app, make sure that you are providing value to your […]


Branding Strategies: 10 Ways to Boost the Value of Your Blog Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog.  Here are some great points from Chris. This past year was a tough one […]


Branding Strategies: New Ways to Use Social Media Last year, social media expert Chris Brogan wrote an article on 50 new ways that marketers can use social media to improve their marketing. The article became extremely popular amongst marketers, causing another social media expert, Jeremiah Owyang, to modify the list and segment the 50 social […]


Type your name into Google and see what happens. If you have multiple forms of informative content about you appearing in the top ten, congratulations, you are pretty well branded online. If your results are slim however, you may have some work to do to increase the power of your name. Large corporations understand the […]