Archive for the ‘Campaign Strategy’ Category

You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern […]


Adam Singer just posted a great article on community building.  I would love to hear your thoughts! Last week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included: The ~11% of web users who know to use RSS include the users savvy enough to be web […]


I just stumbled upon a social media blog post by Lena West, Chief of Social Media Strategy at xynoMedia, and I had to share it on my blog as well.  Enjoy! A while back I joined an organization that I believed in whole-heartedly. I liked their ideals, mission and leadership. When I met people whom […]


You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern […]


Below is a blog post from Richard Ponser, contemplating the future of print newspapers. “Newspaper ad revenues fell by almost 8 percent in 2007, a surprising drop in a non-recession year (the current economic downturn began in the late fall of that year), and by almost 23 percent the following year, and accelerated this year. […]


Here is a great post from Chris Brogan, listing  19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending […]


Business Metrics: Hard Metrics vs Soft Metrics Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI. The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue measurement […]