Posts Tagged ‘marketing’

Here is a great piece from the book, “The New Rules of Marketing and PR” by David Meerman Scott, where he uses an example to illustrate how using great content brands a resource and helps the organization succeed, achieve goals like adding revenue, gaining donations and generating sales. “The Concrete Network (www.concretenetwork.com) provides information about […]


Adam Singer just posted a great article on community building.  I would love to hear your thoughts! Last week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included: The ~11% of web users who know to use RSS include the users savvy enough to be web […]


If you haven’t seen he commercial yet, Nationwide just released a new iphone app for their insurance customers.  Here is a great example of a company developing an app to really add value to their customer’s lives. If you are thinking about developing an iphone app, make sure that you are providing value to your […]


Alysia Shivers, a fellow new media friend and colleague of mine, recently wrote a great article for the Naples Florida Weekly (my hometown) on the increasing integration of social network marketing into the real estate industry.  Enjoy! Of the 87 percent of buyers using the Internet in 2008, 32 percent found a home compared to […]


Campaign Strategy: Why Now Is Not a Good Time to Slash Your Market Research Budget The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their […]


Social Media Mobile Marketing Of Facebook’s 150 million members, 25 million are strictly mobile users, utilizing their mobile phone to manage, interact, and grow their accounts. With all of the new mobile phone technologies arriving from Apple, Nokia, and Blackberry, users are able to engage online via cell phone, as easily as they can with […]


Online Video Marketing: The SEO Value of Videos We have all seen the increase in video marketing over the past few months, and heard all of the chatter about the value of video from marketing experts, but did you know that video marketing, or social videos, are also an extremely valuable SEO tool? Well, you […]