Posts Tagged ‘social media marketing’

Here is a great post from Chris Brogan, listing  19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending […]


Business Metrics: Hard Metrics vs Soft Metrics Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI. The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue measurement […]


Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community.  Enjoy! The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not […]


Below is a great post from Daniel Rothamel, Real Estate Agent, on how agents can use Twitter to increase their business and market their services. For those of you who are thinking, “Twitter? Really? Twitter? You can’t be serious.,” you may want to take a second and go back to the intro post and check […]


Social Media Solutions (SmS) develops and follows social media marketing strategies based on the individual needs of each of our clients.  Our social media services create connections with consumers while continuously building back links and traffic. We are now pleased to offer our exclusive Social Networking Bootcamp,  a 5 day social media workshop where our […]


Here is a great post from social media guru, Chris Brogan, on how real estate agents can get started in social media. 1. Show Me the House The first and most obvious thing I think the real estate world can (and should) be doing is buying video cameras and shooting their own walkthroughs. You don’t […]


Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe‘s blog  “The Social Organization.” Activity Metrics Pageviews Unique visitors Members Posts (ideas/threads) Number of groups (networks/forums) Comments & Trackbacks Tags/Ratings/Rankings Time spent on site Contributors Active contributors Word count Referrals Completed profiles Connections (between members) Ratios: […]