Archive for the ‘Social Media’ Category

Business Metrics: Hard Metrics vs Soft Metrics Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI. The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue measurement […]


I want to know what your favorite social network is… Not sure how to incorporate Social Networking into your business plan?  Check out out Social Network Bootcamp, a 5 day workshop where our team teaches you how to properly build, optimize and manage your social network profiles. We customize all of our lessons to your […]


When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social […]


Social Media: Hot to Be More Productive With Your Tweets Jennifer Van Grove, associate editor of Mashable, recently posted an article on “How to Get the Most Out of Status Updates” for microblog services like Twitter.  Here are some highlights… Some studies show that 11 percent of online adults are using status updates, but if […]


Budgets are Increasing for Social Media eMarketer published an article last week on how marketers are increasing their budgets to allow for social media spending.  Here is an excerpt: Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join […]


Business Metrics: Tools for Effective Social Media Measurement One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your social media campaign. Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing consultants and marketers a like with […]


Social Media Mobile Marketing Of Facebook’s 150 million members, 25 million are strictly mobile users, utilizing their mobile phone to manage, interact, and grow their accounts. With all of the new mobile phone technologies arriving from Apple, Nokia, and Blackberry, users are able to engage online via cell phone, as easily as they can with […]