Social Media ROI

23Jul09

Charlene Li just released a study that correlates consumer brand engagement in social media and financial performance and the results tell a unique story. In a nutshell, the more “authentic” participation by a brand in social media, the higher their revenue gain. This is huge news, especially for brands who are struggling to get buy in from senior management. Each brand was given a numerical score based on certain criteria:

  • Starbucks (127)
  • Dell (123)
  • eBay (115)
  • Google (105)
  • Microsoft (103)
  • Thomson Reuters (101)
  • Nike (100)
  • Amazon (88)
  • SAP (86)
  • Tie – Yahoo!/Intel (85)

I am very excited about these results!  I encourage you to read the full report and share it with your friends and colleagues. Could this be a wake up call for brands to start taking social media more seriously? I hope so.

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