Easy Ways for Real Estate Agents to Use Social Media


Here is a great post from social media guru, Chris Brogan, on how real estate agents can get started in social media.

1. Show Me the House

The first and most obvious thing I think the real estate world can (and should) be doing is buying video cameras and shooting their own walkthroughs. You don’t have to be a pro. You DO have to know how not to make something look horrible, but that comes with trial and error.

2. Posting the Video

The next step is to find hosting for the video so that you can then embed it on your blog. YouTube makes sense for two reasons. One, it’s easy and most people can navigate it. Two, it becomes a second market for your homes if you’ve added captions at the end that show how to contact you.

If you want a different look and feel from YouTube, you can try Blip.tv, Brightcove, Vimeo and a gazillion other companies who host video and have a nifty player.

I could probably write a series on just how to add video marketing to your world, but I’m in the middle of another series, so let’s leave it there for now.

3. Ways Your Blog Will Help

First, blogging about certain properties you’re hoping to move will give you an obvious potential return, but that might be limited. Instead, think of what buyers and sellers might need to know, and what they might need to know about you. You’re likely going to weigh this information heavily on the sell side, and that’s okay, so make your website a great place to learn about things like “curb appeal” and how to declutter a home for better show-ability. Give people ideas that have added thousands back to the sale price of your clients’ homes.

4. Testimonials

People are so itchy about asking for testimonials. Don’t be. Ask. Ask your clients with whom you’ve had a great business experience to comment. Want to get really edgy? Be willing to post someone’s negative comments about your business with them, and don’t be defensive. Instead, just thank them.

5. The Secret Sauce

As a media maker, you can do things that will add to one’s impressions of a potential new home. You can shoot video of the general neighborhood, add Flickr photos of some selling points of the town, record audio reports of people’s general feelings of the town. Can you imagine the impact that might make? You could potentially take a “normal looking” house and demonstrate the value of the home’s setting through media.

Do you have other tips for intergrating social media into your real estate marketing?  Leave me a comment to share!


5 Responses to “Easy Ways for Real Estate Agents to Use Social Media”

  1. Interesting!

    I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.

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