Campaign Strategy: Main Benefits of Social Media Marketing

27Mar09

Campaign Strategy: Main Benefits of Social Media Marketing

If you are struggling to convey the value that social media marketing has to your business or organizations, the below chart from eMarketer may be able to help you make your case a little stronger. Experts asked US Marketing Executives across the country what they believed the main benefits of social media marketing were, and over 85% claimed that the number one benefit was the direct customer engagement that is achieved through social media.

The top benefits are not surprising, with direct customer communications, speed of feedback, and the low cost of the campaign all coming in on the top of the results, but what is a little surprising is how low on the graph customer service and lead generation are. To me, this indicates that most executives don’t see the medium as having a direct impact on sales, which means that although social media may be seen as a benefit, many companies are still not measuring their campaigns properly, missing out on all of the sales that should be credited to social media.

The positive aspect to this chart is that even though budgets are tight this year, over 50% of marketing executives site the low cost of social media campaigns as a top benefit, so maybe the world of social media marketing will not take as big of a hit as other costly marketing mediums. Or so we hope anyway.

So I ask you – What do you think the main benefits of social media marketing are? Are there any missing from the chart above? I want to know why you are interesed in social media. Leave me a comment.

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