Posts Tagged ‘social media optimization’
Social Media ROI
Charlene Li just released a study that correlates consumer brand engagement in social media and financial performance and the results tell a unique story. In a nutshell, the more “authentic” participation by a brand in social media, the higher their revenue gain. This is huge news, especially for brands who are struggling to get buy [...]
Filed under: Measuring Success | Leave a Comment
Tags: measuring social media, new media, return on investment, roi, Social Media, social media marketing, social media optimization
Hard Metrics vs Soft Metrics
Business Metrics: Hard Metrics vs Soft Metrics Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI. The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue measurement [...]
Filed under: Campaign Strategy, Social Media | Leave a Comment
Tags: campaign, campaign measurement, measuring social media, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media optimization
Here is a great post from social media guru, Chris Brogan, on how real estate agents can get started in social media. 1. Show Me the House The first and most obvious thing I think the real estate world can (and should) be doing is buying video cameras and shooting their own walkthroughs. You don’t [...]
Filed under: Social Media for Real Estate | 5 Comments
Tags: benefits of social media, best practices, marketing strategy, online marketing strategy, real estate, real estate marketing, Social Media, Social Media for Real Estate, social media marketing, social media optimization, using social media in real estate
Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe‘s blog “The Social Organization.” Activity Metrics Pageviews Unique visitors Members Posts (ideas/threads) Number of groups (networks/forums) Comments & Trackbacks Tags/Ratings/Rankings Time spent on site Contributors Active contributors Word count Referrals Completed profiles Connections (between members) Ratios: [...]
Filed under: Campaign Strategy | 1 Comment
Tags: marketing strategy, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization
The 4 C’s of Social Media
When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social [...]
Filed under: Social Media | 1 Comment
Tags: Campaign Strategy, communication strategy, internet marketing, marketing strategy, online marketing strategy, Social Media, social media marketing, social media metrics, social media optimization
Budgets are Increasing for Social Media eMarketer published an article last week on how marketers are increasing their budgets to allow for social media spending. Here is an excerpt: Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join [...]
Filed under: Social Media | Leave a Comment
Tags: benefits of social media, brand awareness, campaign measurement, measuring social media, return on investment, Social Media, social media marketing, social media metrics, social media optimization, social networking, social networks
Branding Strategies: New Ways to Use Social Media Last year, social media expert Chris Brogan wrote an article on 50 new ways that marketers can use social media to improve their marketing. The article became extremely popular amongst marketers, causing another social media expert, Jeremiah Owyang, to modify the list and segment the 50 social [...]
Filed under: Branding Strategies | Leave a Comment
Tags: brand awareness, brand perception, brand recognition, branding, internet marketing, marketing strategy, Social Media, social media marketing, social media optimization
Business Metrics: Tools for Effective Social Media Measurement One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your social media campaign. Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing consultants and marketers a like with [...]
Filed under: Measuring Success, Social Media | 3 Comments
Tags: campaign measurement, internet marketing, measuring social media, online marketing, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization
Online Video Production: Online Video Named as a Primary Focus of Marketers in 2009 According to a recent survey, conducted by PermissionTV of more than 400 senior-level decision makers online video is now the top priority for digital marketing budgets for 2009. The study finds that more than 50% of marketers surveyed are planning to [...]
Filed under: Online Video Marketing | Leave a Comment
Tags: brand awareness, internet marketing, marketing strategy, online marketing strategy, online video, Online Video Marketing, online video production, Social Media, social media optimization, video marketing
Lauren Candito’s Blog- I Want One… January 20, 2011I was shown this iPad ClamCase case by a friend (Thanks Casey!) and I am really excited to get one! Light and portable, CLAMCASE’s™ chiclet keyboard with 14 function keys unlocks your iPad’s® potential. Bluetooth connectivity allows you to email and message, update and organize, or search and surf with ease. Add iOS 4.2 multitasking [...]
- I Want One… January 20, 2011
