Social Media Metrics: A Master List

19May09

Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe‘s blog  “The Social Organization.” Activity Metrics Pageviews Unique visitors Members Posts (ideas/threads) Number of groups (networks/forums) Comments & Trackbacks Tags/Ratings/Rankings Time spent on site Contributors Active contributors Word count Referrals Completed profiles Connections (between members) Ratios: [...]

Filed under: Campaign Strategy   |  1 Comment
Tags: marketing strategy, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization

The 4 C’s of Social Media

18May09

When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social [...]

Filed under: Social Media   |  1 Comment
Tags: Campaign Strategy, communication strategy, internet marketing, marketing strategy, online marketing strategy, Social Media, social media marketing, social media metrics, social media optimization

Budgets are Increasing for Social Media

22Apr09

Budgets are Increasing for Social Media eMarketer published an article last week on how marketers are increasing their budgets to allow for social media spending.  Here is an excerpt: Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join [...]

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Tags: benefits of social media, brand awareness, campaign measurement, measuring social media, return on investment, Social Media, social media marketing, social media metrics, social media optimization, social networking, social networks

Business Metrics: Tools for Effective Social Media Measurement

03Apr09

Business Metrics: Tools for Effective Social Media Measurement One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your social media campaign. Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing consultants and marketers a like with [...]

Filed under: Measuring Success, Social Media   |  3 Comments
Tags: campaign measurement, internet marketing, measuring social media, online marketing, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization