Social Media ROI

23Jul09

Charlene Li just released a study that correlates consumer brand engagement in social media and financial performance and the results tell a unique story. In a nutshell, the more “authentic” participation by a brand in social media, the higher their revenue gain. This is huge news, especially for brands who are struggling to get [...]

Filed under: Measuring Success   |  Leave a Comment
Tags: measuring social media, new media, return on investment, roi, Social Media, social media marketing, social media optimization

Hard Metrics vs Soft Metrics

16Jun09

Business Metrics: Hard Metrics vs Soft Metrics
Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI.
The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue measurement doesn’t count.”
The [...]

Filed under: Campaign Strategy, Social Media   |  Leave a Comment
Tags: campaign, campaign measurement, measuring social media, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media optimization

Social Media Metrics: A Master List

19May09

Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe’s blog  “The Social Organization.”
Activity Metrics

Pageviews
Unique visitors
Members
Posts (ideas/threads)
Number of groups (networks/forums)
Comments & Trackbacks
Tags/Ratings/Rankings
Time spent on site
Contributors
Active contributors
Word count
Referrals
Completed profiles
Connections (between members)
Ratios: Member to contributor; Posts to comments; Completed profiles to posts
Periods: By day, week, month, year
Frequency: of [...]

Filed under: Campaign Strategy   |  1 Comment
Tags: marketing strategy, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization

Business Metrics: Tools for Effective Social Media Measurement

03Apr09

Business Metrics: Tools for Effective Social Media Measurement
One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your social media campaign. Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing consultants and marketers a like with [...]

Filed under: Measuring Success, Social Media   |  3 Comments
Tags: campaign measurement, internet marketing, measuring social media, online marketing, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization