Posts Tagged ‘new media’
Social Media ROI
Charlene Li just released a study that correlates consumer brand engagement in social media and financial performance and the results tell a unique story. In a nutshell, the more “authentic” participation by a brand in social media, the higher their revenue gain. This is huge news, especially for brands who are struggling to get buy [...]
Filed under: Measuring Success | Leave a Comment
Tags: measuring social media, new media, return on investment, roi, Social Media, social media marketing, social media optimization
Newspapers… Dying or Evolving?
Below is a blog post from Richard Ponser, contemplating the future of print newspapers. “Newspaper ad revenues fell by almost 8 percent in 2007, a surprising drop in a non-recession year (the current economic downturn began in the late fall of that year), and by almost 23 percent the following year, and accelerated this year. [...]
Filed under: Campaign Strategy | Leave a Comment
Tags: future of media, media shift, new media, newspapers
If you haven’t seen he commercial yet, Nationwide just released a new iphone app for their insurance customers. Here is a great example of a company developing an app to really add value to their customer’s lives. If you are thinking about developing an iphone app, make sure that you are providing value to your [...]
Filed under: Branding Strategies | 1 Comment
Tags: iphone, iphone app, iphone marketing, marketing, nationwide insurance, new media
Lauren Candito’s Blog- I Want One… January 20, 2011I was shown this iPad ClamCase case by a friend (Thanks Casey!) and I am really excited to get one! Light and portable, CLAMCASE’s™ chiclet keyboard with 14 function keys unlocks your iPad’s® potential. Bluetooth connectivity allows you to email and message, update and organize, or search and surf with ease. Add iOS 4.2 multitasking [...]
- I Want One… January 20, 2011
