Posts Tagged ‘marketing’
Here is a great piece from the book, “The New Rules of Marketing and PR” by David Meerman Scott, where he uses an example to illustrate how using great content brands a resource and helps the organization succeed, achieve goals like adding revenue, gaining donations and generating sales.
“The Concrete Network (www.concretenetwork.com) provides information about residential [...]
Filed under: Social Media | Leave a Comment
Tags: benefits of social media, book review, branding, marketing, marketing strategy, online marketing strategy, Social Media, social media education, social media marketing, social media training
Adam Singer just posted a great article on community building. I would love to hear your thoughts!
Last week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included:
The ~11% of web users who know to use RSS include the users savvy enough to be web publishers
You’ll [...]
Filed under: Campaign Strategy, Social Media | Leave a Comment
Tags: marketing, marketing strategy, online communities, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks
If you haven’t seen he commercial yet, Nationwide just released a new iphone app for their insurance customers. Here is a great example of a company developing an app to really add value to their customer’s lives.
If you are thinking about developing an iphone app, make sure that you are providing [...]
Filed under: Branding Strategies | 1 Comment
Tags: iphone, iphone app, iphone marketing, marketing, nationwide insurance, new media
Alysia Shivers, a fellow new media friend and colleague of mine, recently wrote a great article for the Naples Florida Weekly (my hometown) on the increasing integration of social network marketing into the real estate industry. Enjoy!
Of the 87 percent of buyers using the Internet in 2008, 32 percent found a home compared to only [...]
Filed under: Social Media, Social Media for Real Estate | 4 Comments
Tags: benefits of social media, facebook, internet marketing, marketing, marketing strategy, online communities, online marketing, online marketing strategy, real estate, real estate marketing, Social Media, Social Media for Real Estate, social network, social networking, social networks, trulia, twitter, using social media in real estate, zillow, zolve
Campaign Strategy: Why Now Is Not a Good Time to Slash Your Market Research Budget
The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their media [...]
Filed under: Campaign Strategy | 3 Comments
Tags: internet marketing, market research, marketing, marketing budget, marketing strategy, marketing trends
Online Video Marketing: The SEO Value of Videos
We have all seen the increase in video marketing over the past few months, and heard all of the chatter about the value of video from marketing experts, but did you know that video marketing, or social videos, are also an extremely valuable SEO tool? Well, you do [...]
Filed under: Online Video Marketing | Leave a Comment
Tags: internet marketing, marketing, marketing strategy, marketing trends, online marketing, online marketing strategy, online video, Online Video Marketing, online video production, search engine optimization, seo, Social Media, social media marketing, social media optimization, video marketing
Social Media meets Astronomy
Social Media meets Astronomy
Yesterday, the Brains on Fire blog wrote a post about how social media relates to a relatively unusual topic… Astronomy. They wrote:
“Did you know that astronomers just discovered that the Milky Way is 50% larger than they originally thought? Just think about it for a second – all those new planets [...]
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Tags: internet marketing, marketing, marketing strategy, marketing trends, online marketing strategy, Social Media, social media marketing, social media optimization
Branding: What’s In A Name?
Type your name into Google and see what happens. If you have multiple forms of informative content about you appearing in the top ten, congratulations, you are pretty well branded online. If your results are slim however, you may have some work to do to increase the power of your name. Large [...]
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Tags: brand awareness, brand perception, brand recognition, branding, internet marketing, marketing, online marketing, Social Media
Lauren Candito’s Blog- 10 Ways to Boost the Value of Your Blog May 25, 2009Branding Strategies: 10 Ways to Boost the Value of Your Blog Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog. Here are some great points from Chris. This past year was a tough one for corporate [...]
- 10 Ways to Boost the Value of Your Blog May 25, 2009
