8 Ways to Boost Your SEM Results

14May09

In the last session of the SES NY event, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results. This session used real-life examples to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts. Topics included: PPC, [...]

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Tags: market research, online marketing, search, search engine marketing, search engine optimization

How to Reach Generation Y on Social Networks

06May09

Interactive Marketing: How to Reach Generation Y on Social Networks Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so [...]

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Tags: best practices, brand awareness, brand perception, communication strategy, community, market research, marketing strategy, online communities, online marketing, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks

Why Now Is Not a Good Time to Slash Your Market Research Budget

04May09

Campaign Strategy: Why Now Is Not a Good Time to Slash Your Market Research Budget The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their [...]

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Tags: internet marketing, market research, marketing, marketing budget, marketing strategy, marketing trends