Posts Tagged ‘internet marketing’
Alysia Shivers, a fellow new media friend and colleague of mine, recently wrote a great article for the Naples Florida Weekly (my hometown) on the increasing integration of social network marketing into the real estate industry. Enjoy!
Of the 87 percent of buyers using the Internet in 2008, 32 percent found a home compared to only [...]
Filed under: Social Media, Social Media for Real Estate | 4 Comments
Tags: benefits of social media, facebook, internet marketing, marketing, marketing strategy, online communities, online marketing, online marketing strategy, real estate, real estate marketing, Social Media, Social Media for Real Estate, social network, social networking, social networks, trulia, twitter, using social media in real estate, zillow, zolve
The 4 C’s of Social Media
When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social [...]
Filed under: Social Media | 1 Comment
Tags: Campaign Strategy, communication strategy, internet marketing, marketing strategy, online marketing strategy, Social Media, social media marketing, social media metrics, social media optimization
Branding Strategies: 10 Ways to Boost the Value of Your Blog
Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog. Here are some great points from Chris.
This past year was a tough one for corporate [...]
Filed under: Branding Strategies | Leave a Comment
Tags: blog, blog strategy, blogging, corporate blog, internet marketing, marketing strategy, marketing trends, online marketing, online marketing strategy
Campaign Strategy: Why Now Is Not a Good Time to Slash Your Market Research Budget
The latest surveys conducted among marketers point to a precipitous drop in spending for overall media and advertising budgets. As one example, a survey from the Association of National Advertisers (ANA) indicates that 77% of US advertisers are cutting their media [...]
Filed under: Campaign Strategy | 3 Comments
Tags: internet marketing, market research, marketing, marketing budget, marketing strategy, marketing trends
Branding Strategies: New Ways to Use Social Media
Last year, social media expert Chris Brogan wrote an article on 50 new ways that marketers can use social media to improve their marketing. The article became extremely popular amongst marketers, causing another social media expert, Jeremiah Owyang, to modify the list and segment the 50 social [...]
Filed under: Branding Strategies | Leave a Comment
Tags: brand awareness, brand perception, brand recognition, branding, internet marketing, marketing strategy, Social Media, social media marketing, social media optimization
Business Metrics: Tools for Effective Social Media Measurement
One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your social media campaign. Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing consultants and marketers a like with [...]
Filed under: Measuring Success, Social Media | 3 Comments
Tags: campaign measurement, internet marketing, measuring social media, online marketing, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization
Online Video Production: Online Video Named as a Primary Focus of Marketers in 2009
According to a recent survey, conducted by PermissionTV of more than 400 senior-level decision makers online video is now the top priority for digital marketing budgets for 2009. The study finds that more than 50% of marketers surveyed are planning to [...]
Filed under: Online Video Marketing | Leave a Comment
Tags: brand awareness, internet marketing, marketing strategy, online marketing strategy, online video, Online Video Marketing, online video production, Social Media, social media optimization, video marketing
Online Video Marketing: The SEO Value of Videos
We have all seen the increase in video marketing over the past few months, and heard all of the chatter about the value of video from marketing experts, but did you know that video marketing, or social videos, are also an extremely valuable SEO tool? Well, you do [...]
Filed under: Online Video Marketing | Leave a Comment
Tags: internet marketing, marketing, marketing strategy, marketing trends, online marketing, online marketing strategy, online video, Online Video Marketing, online video production, search engine optimization, seo, Social Media, social media marketing, social media optimization, video marketing
Social Media meets Astronomy
Social Media meets Astronomy
Yesterday, the Brains on Fire blog wrote a post about how social media relates to a relatively unusual topic… Astronomy. They wrote:
“Did you know that astronomers just discovered that the Milky Way is 50% larger than they originally thought? Just think about it for a second – all those new planets [...]
Filed under: Social Media | Leave a Comment
Tags: internet marketing, marketing, marketing strategy, marketing trends, online marketing strategy, Social Media, social media marketing, social media optimization
Lauren Candito’s Blog- 10 Ways to Boost the Value of Your Blog May 25, 2009Branding Strategies: 10 Ways to Boost the Value of Your Blog Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog. Here are some great points from Chris. This past year was a tough one for corporate [...]
- 10 Ways to Boost the Value of Your Blog May 25, 2009
