Cautious Friending

29Jul09

I just stumbled upon a social media blog post by Lena West, Chief of Social Media Strategy at xynoMedia, and I had to share it on my blog as well.  Enjoy!
A while back I joined an organization that I believed in whole-heartedly. I liked their ideals, mission and leadership. When I met people whom I [...]

Filed under: Campaign Strategy   |  Leave a Comment
Tags: best practices, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, community, facebook, friending, Social Media, social media marketing, social media training, social network, social networking, social networks, twitter

19 Presence Management Chores You COULD Do Every Day

06Jul09

Here is a great post from Chris Brogan, listing  19 Presence Management Chores You COULD Do Every Day
If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the [...]

Filed under: Campaign Strategy   |  3 Comments
Tags: blog, Blog Management, blogging, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, communication strategy, community, facebook, linkedin, marketing strategy, marketing trends, measuring social media, online communities, online marketing, online marketing strategy, return on investment, Social Media, social media marketing, social network, social networking, social networks, twitter

Audience or Community?

09Jun09

Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community.  Enjoy!
The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the [...]

Filed under: Campaign Strategy   |  1 Comment
Tags: audience, Campaign Strategy, communication, communication strategy, community, marketing strategy, online communities, online marketing, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks, target audience

How to Reach Generation Y on Social Networks

06May09

Interactive Marketing: How to Reach Generation Y on Social Networks
Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so yesterday. [...]

Filed under: Interactive Marketing   |  Leave a Comment
Tags: best practices, brand awareness, brand perception, communication strategy, community, market research, marketing strategy, online communities, online marketing, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks

Hot to Be More Productive With Your Tweets

05May09

Social Media: Hot to Be More Productive With Your Tweets
Jennifer Van Grove, associate editor of Mashable, recently posted an article on “How to Get the Most Out of Status Updates” for microblog services like Twitter.  Here are some highlights…
Some studies show that 11 percent of online adults are using status updates, but if you think [...]

Filed under: Social Media   |  Leave a Comment
Tags: communication strategy, community, microblog, Social Media, social media marketing, twitter