50 Ways to FAIL On Twitter

31Jul09

Lee Odden recently published a great list of 50 Ways to Fail on Twitter… What would you add?

While I don’t have a million followers, or even 100,000, I’ve found out that for my purposes, quality is the key and the 13k or so followers I am lucky to be associated with are appreciated a lot [...]

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Tags: best practices, Campaign Strategy, communication strategy, microblogging, mocroblog strategy, Social Media, social media marketing, twitter, twitter strategy

19 Presence Management Chores You COULD Do Every Day

06Jul09

Here is a great post from Chris Brogan, listing  19 Presence Management Chores You COULD Do Every Day
If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the [...]

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Tags: blog, Blog Management, blogging, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, communication strategy, community, facebook, linkedin, marketing strategy, marketing trends, measuring social media, online communities, online marketing, online marketing strategy, return on investment, Social Media, social media marketing, social network, social networking, social networks, twitter

Audience or Community?

09Jun09

Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community.  Enjoy!
The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the [...]

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Tags: audience, Campaign Strategy, communication, communication strategy, community, marketing strategy, online communities, online marketing, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks, target audience

The 4 C’s of Social Media

18May09

When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social [...]

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Tags: Campaign Strategy, communication strategy, internet marketing, marketing strategy, online marketing strategy, Social Media, social media marketing, social media metrics, social media optimization

How to Reach Generation Y on Social Networks

06May09

Interactive Marketing: How to Reach Generation Y on Social Networks
Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so yesterday. [...]

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Tags: best practices, brand awareness, brand perception, communication strategy, community, market research, marketing strategy, online communities, online marketing, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks

Hot to Be More Productive With Your Tweets

05May09

Social Media: Hot to Be More Productive With Your Tweets
Jennifer Van Grove, associate editor of Mashable, recently posted an article on “How to Get the Most Out of Status Updates” for microblog services like Twitter.  Here are some highlights…
Some studies show that 11 percent of online adults are using status updates, but if you think [...]

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Tags: communication strategy, community, microblog, Social Media, social media marketing, twitter