50 Ways to FAIL On Twitter

31Jul09

Lee Odden recently published a great list of 50 Ways to Fail on Twitter… What would you add? While I don’t have a million followers, or even 100,000, I’ve found out that for my purposes, quality is the key and the 13k or so followers I am lucky to be associated with are appreciated a [...]

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Tags: best practices, Campaign Strategy, communication strategy, microblogging, mocroblog strategy, Social Media, social media marketing, twitter, twitter strategy

Cautious Friending

29Jul09

I just stumbled upon a social media blog post by Lena West, Chief of Social Media Strategy at xynoMedia, and I had to share it on my blog as well.  Enjoy! A while back I joined an organization that I believed in whole-heartedly. I liked their ideals, mission and leadership. When I met people whom [...]

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Tags: best practices, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, community, facebook, friending, Social Media, social media marketing, social media training, social network, social networking, social networks, twitter

19 Presence Management Chores You COULD Do Every Day

06Jul09

Here is a great post from Chris Brogan, listing  19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending [...]

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Tags: blog, Blog Management, blogging, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, communication strategy, community, facebook, linkedin, marketing strategy, marketing trends, measuring social media, online communities, online marketing, online marketing strategy, return on investment, Social Media, social media marketing, social network, social networking, social networks, twitter

Audience or Community?

09Jun09

Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community.  Enjoy! The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not [...]

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Tags: audience, Campaign Strategy, communication, communication strategy, community, marketing strategy, online communities, online marketing, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks, target audience

The 4 C’s of Social Media

18May09

When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social [...]

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Tags: Campaign Strategy, communication strategy, internet marketing, marketing strategy, online marketing strategy, Social Media, social media marketing, social media metrics, social media optimization

Campaign Strategy: Main Benefits of Social Media Marketing

27Mar09

Campaign Strategy: Main Benefits of Social Media Marketing If you are struggling to convey the value that social media marketing has to your business or organizations, the below chart from eMarketer may be able to help you make your case a little stronger. Experts asked US Marketing Executives across the country what they believed the [...]

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Tags: benefits of social media, Campaign Strategy, online marketing strategy, Social Media, social media marketing, social media optimization