Cautious Friending

29Jul09

I just stumbled upon a social media blog post by Lena West, Chief of Social Media Strategy at xynoMedia, and I had to share it on my blog as well.  Enjoy!
A while back I joined an organization that I believed in whole-heartedly. I liked their ideals, mission and leadership. When I met people whom I [...]

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Tags: best practices, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, community, facebook, friending, Social Media, social media marketing, social media training, social network, social networking, social networks, twitter

19 Presence Management Chores You COULD Do Every Day

06Jul09

Here is a great post from Chris Brogan, listing  19 Presence Management Chores You COULD Do Every Day
If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the [...]

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Tags: blog, Blog Management, blogging, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, communication strategy, community, facebook, linkedin, marketing strategy, marketing trends, measuring social media, online communities, online marketing, online marketing strategy, return on investment, Social Media, social media marketing, social network, social networking, social networks, twitter

Branding Strategies: New Ways to Use Social Media

04Apr09

Branding Strategies: New Ways to Use Social Media
Last year, social media expert Chris Brogan wrote an article on 50 new ways that marketers can use social media to improve their marketing. The article became extremely popular amongst marketers, causing another social media expert, Jeremiah Owyang, to modify the list and segment the 50 social [...]

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Tags: brand awareness, brand perception, brand recognition, branding, internet marketing, marketing strategy, Social Media, social media marketing, social media optimization

Branding: What’s In A Name?

20Mar09

Type your name into Google and see what happens. If you have multiple forms of informative content about you appearing in the top ten, congratulations, you are pretty well branded online. If your results are slim however, you may have some work to do to increase the power of your name. Large [...]

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Tags: brand awareness, brand perception, brand recognition, branding, internet marketing, marketing, online marketing, Social Media