Posts Tagged ‘brand awareness’
Cautious Friending
I just stumbled upon a social media blog post by Lena West, Chief of Social Media Strategy at xynoMedia, and I had to share it on my blog as well. Enjoy! A while back I joined an organization that I believed in whole-heartedly. I liked their ideals, mission and leadership. When I met people whom [...]
Filed under: Campaign Strategy | Leave a Comment
Tags: best practices, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, community, facebook, friending, Social Media, social media marketing, social media training, social network, social networking, social networks, twitter
Here is a great post from Chris Brogan, listing 19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending [...]
Filed under: Campaign Strategy | 3 Comments
Tags: blog, Blog Management, blogging, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, communication strategy, community, facebook, linkedin, marketing strategy, marketing trends, measuring social media, online communities, online marketing, online marketing strategy, return on investment, Social Media, social media marketing, social network, social networking, social networks, twitter
Interactive Marketing: How to Reach Generation Y on Social Networks Seeking to grab the attention of Gen Y’s on social networks? Better put away the old tried-and-true online display ads. A new study by the Participatory Marketing Network and Pace University shows that, to young adults aged 18-24, online ads in traditional formats are so [...]
Filed under: Interactive Marketing | Leave a Comment
Tags: best practices, brand awareness, brand perception, communication strategy, community, market research, marketing strategy, online communities, online marketing, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks
Budgets are Increasing for Social Media eMarketer published an article last week on how marketers are increasing their budgets to allow for social media spending. Here is an excerpt: Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join [...]
Filed under: Social Media | Leave a Comment
Tags: benefits of social media, brand awareness, campaign measurement, measuring social media, return on investment, Social Media, social media marketing, social media metrics, social media optimization, social networking, social networks
Branding Strategies: New Ways to Use Social Media Last year, social media expert Chris Brogan wrote an article on 50 new ways that marketers can use social media to improve their marketing. The article became extremely popular amongst marketers, causing another social media expert, Jeremiah Owyang, to modify the list and segment the 50 social [...]
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Tags: brand awareness, brand perception, brand recognition, branding, internet marketing, marketing strategy, Social Media, social media marketing, social media optimization
Online Video Production: Online Video Named as a Primary Focus of Marketers in 2009 According to a recent survey, conducted by PermissionTV of more than 400 senior-level decision makers online video is now the top priority for digital marketing budgets for 2009. The study finds that more than 50% of marketers surveyed are planning to [...]
Filed under: Online Video Marketing | Leave a Comment
Tags: brand awareness, internet marketing, marketing strategy, online marketing strategy, online video, Online Video Marketing, online video production, Social Media, social media optimization, video marketing
Branding: What’s In A Name?
Type your name into Google and see what happens. If you have multiple forms of informative content about you appearing in the top ten, congratulations, you are pretty well branded online. If your results are slim however, you may have some work to do to increase the power of your name. Large corporations understand the [...]
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Tags: brand awareness, brand perception, brand recognition, branding, internet marketing, marketing, online marketing, Social Media