The New Rules of Marketing and PR

18Aug09

Here is a great piece from the book, “The New Rules of Marketing and PR” by David Meerman Scott, where he uses an example to illustrate how using great content brands a resource and helps the organization succeed, achieve goals like adding revenue, gaining donations and generating sales.
“The Concrete Network (www.concretenetwork.com) provides information about residential [...]

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Tags: benefits of social media, book review, branding, marketing, marketing strategy, online marketing strategy, Social Media, social media education, social media marketing, social media training

10 Days Until our Social Media Workshop!

06Aug09

You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern [...]

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Tags: Social Media, social media marketing, social media training, social media workshop

50 Ways to FAIL On Twitter

31Jul09

Lee Odden recently published a great list of 50 Ways to Fail on Twitter… What would you add?

While I don’t have a million followers, or even 100,000, I’ve found out that for my purposes, quality is the key and the 13k or so followers I am lucky to be associated with are appreciated a lot [...]

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Tags: best practices, Campaign Strategy, communication strategy, microblogging, mocroblog strategy, Social Media, social media marketing, twitter, twitter strategy

Web Community Building: Making It Thrive

30Jul09

Adam Singer just posted a great article on community building.  I would love to hear your thoughts!
Last week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included:

The ~11% of web users who know to use RSS include the users savvy enough to be web publishers
You’ll [...]

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Tags: marketing, marketing strategy, online communities, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks

Social Media Workshop: Practical Applications of Social Media

20Jul09

You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern [...]

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Tags: Social Media, social media for small business, social media marketing, social media training, social media workshop

Social Media in Iran

14Jul09

Social Media sites such as Facebook and Twitter are proving to be successful outlets for reporting on events following the presidential election in Iran, where news is being heavily restricted and censored by the government, Poynter Online reported. The microblogging site Twitter has confirmed itself as a particularly valuable resource during recent protests in [...]

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Tags: iran, social medi in iran, Social Media, social news, twitter, twitter in iran

Realtors Encouraged to Join the Social Networking Conversation

24Jun09

Alysia Shivers, a fellow new media friend and colleague of mine, recently wrote a great article for the Naples Florida Weekly (my hometown) on the increasing integration of social network marketing into the real estate industry.  Enjoy!
Of the 87 percent of buyers using the Internet in 2008, 32 percent found a home compared to only [...]

Filed under: Social Media, Social Media for Real Estate   |  4 Comments
Tags: benefits of social media, facebook, internet marketing, marketing, marketing strategy, online communities, online marketing, online marketing strategy, real estate, real estate marketing, Social Media, Social Media for Real Estate, social network, social networking, social networks, trulia, twitter, using social media in real estate, zillow, zolve

Hard Metrics vs Soft Metrics

16Jun09

Business Metrics: Hard Metrics vs Soft Metrics
Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI.
The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue measurement doesn’t count.”
The [...]

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Tags: campaign, campaign measurement, measuring social media, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media optimization

Poll: What is Your Favorite Social Network?

23May09

I want to know what your favorite social network is…
Not sure how to incorporate Social Networking into your business plan?  Check out out Social Network Bootcamp, a 5 day workshop where our team teaches you how to properly build, optimize and manage your social network profiles. We customize all of our lessons to your company’s [...]

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Tags: poll, Social Media, social media research, social network, social network bootcamp, social networking

The 4 C’s of Social Media

18May09

When creating a social media strategy for my clients, I like to use a strategy developed by online media expert Gaurav Mishra, which focuses on the four underlying themes in social media, or the 4Cs of social media: Content, Collaboration, Community and Collective Intelligence. Taken together, these four themes constitute the value system of social [...]

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Tags: Campaign Strategy, communication strategy, internet marketing, marketing strategy, online marketing strategy, Social Media, social media marketing, social media metrics, social media optimization