Social Media ROI

23Jul09

Charlene Li just released a study that correlates consumer brand engagement in social media and financial performance and the results tell a unique story. In a nutshell, the more “authentic” participation by a brand in social media, the higher their revenue gain. This is huge news, especially for brands who are struggling to get buy [...]

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Tags: measuring social media, new media, return on investment, roi, Social Media, social media marketing, social media optimization

Business Metrics: Tools for Effective Social Media Measurement

03Apr09

Business Metrics: Tools for Effective Social Media Measurement One of the hardest things about designing and implementing a social media strategy used to be measuring the success of your social media campaign. Fortunately, over the past 12 months a plethora of measurement tools have entered onto the scene, providing consultants and marketers a like with [...]

Filed under: Measuring Success, Social Media   |  3 Comments
Tags: campaign measurement, internet marketing, measuring social media, online marketing, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization