Archive for the ‘Campaign Strategy’ Category
You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern [...]
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Tags: Social Media, social media marketing, social media training, social media workshop
Adam Singer just posted a great article on community building. I would love to hear your thoughts! Last week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included: The ~11% of web users who know to use RSS include the users savvy enough to be web [...]
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Tags: marketing, marketing strategy, online communities, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks
Cautious Friending
I just stumbled upon a social media blog post by Lena West, Chief of Social Media Strategy at xynoMedia, and I had to share it on my blog as well. Enjoy! A while back I joined an organization that I believed in whole-heartedly. I liked their ideals, mission and leadership. When I met people whom [...]
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Tags: best practices, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, community, facebook, friending, Social Media, social media marketing, social media training, social network, social networking, social networks, twitter
You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern [...]
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Tags: Social Media, social media for small business, social media marketing, social media training, social media workshop
Newspapers… Dying or Evolving?
Below is a blog post from Richard Ponser, contemplating the future of print newspapers. “Newspaper ad revenues fell by almost 8 percent in 2007, a surprising drop in a non-recession year (the current economic downturn began in the late fall of that year), and by almost 23 percent the following year, and accelerated this year. [...]
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Tags: future of media, media shift, new media, newspapers
Here is a great post from Chris Brogan, listing 19 Presence Management Chores You COULD Do Every Day If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending [...]
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Tags: blog, Blog Management, blogging, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, communication strategy, community, facebook, linkedin, marketing strategy, marketing trends, measuring social media, online communities, online marketing, online marketing strategy, return on investment, Social Media, social media marketing, social network, social networking, social networks, twitter
Hard Metrics vs Soft Metrics
Business Metrics: Hard Metrics vs Soft Metrics Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI. The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue measurement [...]
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Tags: campaign, campaign measurement, measuring social media, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media optimization
Audience or Community?
Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community. Enjoy! The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not [...]
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Tags: audience, Campaign Strategy, communication, communication strategy, community, marketing strategy, online communities, online marketing, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks, target audience
Social Network Bootcamp
Social Media Solutions (SmS) develops and follows social media marketing strategies based on the individual needs of each of our clients. Our social media services create connections with consumers while continuously building back links and traffic. We are now pleased to offer our exclusive Social Networking Bootcamp, a 5 day social media workshop where our [...]
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Tags: Social Media, social media marketing, social network, social networking
Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe‘s blog “The Social Organization.” Activity Metrics Pageviews Unique visitors Members Posts (ideas/threads) Number of groups (networks/forums) Comments & Trackbacks Tags/Ratings/Rankings Time spent on site Contributors Active contributors Word count Referrals Completed profiles Connections (between members) Ratios: [...]
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Tags: marketing strategy, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization
Lauren Candito’s Blog- I Want One… January 20, 2011I was shown this iPad ClamCase case by a friend (Thanks Casey!) and I am really excited to get one! Light and portable, CLAMCASE’s™ chiclet keyboard with 14 function keys unlocks your iPad’s® potential. Bluetooth connectivity allows you to email and message, update and organize, or search and surf with ease. Add iOS 4.2 multitasking [...]
- I Want One… January 20, 2011
