10 Days Until our Social Media Workshop!

06Aug09

You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern [...]

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Tags: Social Media, social media marketing, social media training, social media workshop

Web Community Building: Making It Thrive

30Jul09

Adam Singer just posted a great article on community building.  I would love to hear your thoughts!
Last week we discussed some of the reasons subscribers are vital for an online marketing growth strategy. Those reasons included:

The ~11% of web users who know to use RSS include the users savvy enough to be web publishers
You’ll [...]

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Tags: marketing, marketing strategy, online communities, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks

Cautious Friending

29Jul09

I just stumbled upon a social media blog post by Lena West, Chief of Social Media Strategy at xynoMedia, and I had to share it on my blog as well.  Enjoy!
A while back I joined an organization that I believed in whole-heartedly. I liked their ideals, mission and leadership. When I met people whom I [...]

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Tags: best practices, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, community, facebook, friending, Social Media, social media marketing, social media training, social network, social networking, social networks, twitter

Social Media Workshop: Practical Applications of Social Media

20Jul09

You’ve heard the hype, but do you know what exactly “Web 2.0″ and “social media” are, and more importantly, how they can help your organization? This workshop is designed to help you understand the implications of social media for your organization’s communications strategy and gain confidence in navigating the language and tools of the modern [...]

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Tags: Social Media, social media for small business, social media marketing, social media training, social media workshop

Newspapers… Dying or Evolving?

08Jul09

Below is a blog post from Richard Ponser, contemplating the future of print newspapers.
“Newspaper ad revenues fell by almost 8 percent in 2007, a surprising drop in a non-recession year (the current economic downturn began in the late fall of that year), and by almost 23 percent the following year, and accelerated this year. In [...]

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Tags: new media, media shift, newspapers, future of media

19 Presence Management Chores You COULD Do Every Day

06Jul09

Here is a great post from Chris Brogan, listing  19 Presence Management Chores You COULD Do Every Day
If you’re looking to establish your online presence, and build relationships, it’s not the kind of project where you show up, build your profiles, friend a few people, and call it good. It’s a lot like tending the [...]

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Tags: blog, Blog Management, blogging, brand awareness, brand perception, brand recognition, branding, Campaign Strategy, communication strategy, community, facebook, linkedin, marketing strategy, marketing trends, measuring social media, online communities, online marketing, online marketing strategy, return on investment, Social Media, social media marketing, social network, social networking, social networks, twitter

Hard Metrics vs Soft Metrics

16Jun09

Business Metrics: Hard Metrics vs Soft Metrics
Marketing Prof’s recently posted an article from Ardath Albee discusses an ongoing debate between “Hard” and “Soft” marketing proponents on the best way to measure ROI.
The Hard Marketing Camp, she says, “wants to tie everything to sales metrics saying anything that doesn’t result in a revenue measurement doesn’t count.”
The [...]

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Tags: campaign, campaign measurement, measuring social media, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media optimization

Audience or Community?

09Jun09

Here is a great post from Chris Brogan on the difference between communicating to an Audience or a Community.  Enjoy!
The difference between an audience and a community is which direction the chairs are pointing. I’ve been thinking about this a lot lately. When we say community and we mean our selling demographic, that’s not the [...]

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Tags: audience, Campaign Strategy, communication, communication strategy, community, marketing strategy, online communities, online marketing, online marketing strategy, Social Media, social media marketing, social network, social networking, social networks, target audience

Social Network Bootcamp

25May09

Social Media Solutions (SmS) develops and follows social media marketing strategies based on the individual needs of each of our clients.  Our social media services create connections with consumers while continuously building back links and traffic.
We are now pleased to offer our exclusive Social Networking Bootcamp,  a 5 day social media workshop where our [...]

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Tags: Social Media, social media marketing, social network, social networking

Social Media Metrics: A Master List

19May09

Here is a great list of possible social media measurements and metrics from fellow social media alum Rachel Happe’s blog  “The Social Organization.”
Activity Metrics

Pageviews
Unique visitors
Members
Posts (ideas/threads)
Number of groups (networks/forums)
Comments & Trackbacks
Tags/Ratings/Rankings
Time spent on site
Contributors
Active contributors
Word count
Referrals
Completed profiles
Connections (between members)
Ratios: Member to contributor; Posts to comments; Completed profiles to posts
Periods: By day, week, month, year
Frequency: of [...]

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Tags: marketing strategy, online marketing strategy, return on investment, roi, Social Media, social media marketing, social media metrics, social media optimization