Archive for the ‘Branding Strategies’ Category
If you haven’t seen he commercial yet, Nationwide just released a new iphone app for their insurance customers. Here is a great example of a company developing an app to really add value to their customer’s lives. If you are thinking about developing an iphone app, make sure that you are providing value to your [...]
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Tags: iphone, iphone app, iphone marketing, marketing, nationwide insurance, new media
Branding Strategies: 10 Ways to Boost the Value of Your Blog Chris Baggot,CEO and Co-Founder of Compendium Blogware, recently wrote a post for iMedia Connection that I found very valuable on 10 ways to boost the value of your corporate blog. Here are some great points from Chris. This past year was a tough one [...]
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Tags: blog, blog strategy, blogging, corporate blog, internet marketing, marketing strategy, marketing trends, online marketing, online marketing strategy
Branding Strategies: New Ways to Use Social Media Last year, social media expert Chris Brogan wrote an article on 50 new ways that marketers can use social media to improve their marketing. The article became extremely popular amongst marketers, causing another social media expert, Jeremiah Owyang, to modify the list and segment the 50 social [...]
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Tags: brand awareness, brand perception, brand recognition, branding, internet marketing, marketing strategy, Social Media, social media marketing, social media optimization
Branding: What’s In A Name?
Type your name into Google and see what happens. If you have multiple forms of informative content about you appearing in the top ten, congratulations, you are pretty well branded online. If your results are slim however, you may have some work to do to increase the power of your name. Large corporations understand the [...]
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Tags: brand awareness, brand perception, brand recognition, branding, internet marketing, marketing, online marketing, Social Media